Creative Glossary
Creativity
The ability to produce unique and useful ideas that lead to solutions to a problem.
Solutions
The product of creative ideas. Solutions are fully realized and validated ideas.
Ideas
The first step towards solutions to a problem.
Creative Accuracy
The ability to produce “on target” ideas. An idea that is close to fully realized and validated.
Creative Range
The ability to produce “out-of-the-box” ideas. An idea that is novel, unexpected and close to being validated.
Creative Continuum
A visual scale used to chart the creative accuracy and range of ideas during brainstorming.
Creative Personality Types
An individual method or perspective on problem solving. A person may have one dominant “Type”.
Creative Personality Assessment
A short, online test to evaluate a person’s dominant creative personality type.
Creativize Process
Leveraging an understanding of the creative personalities of others for a smoother, more creative problem solving process.
Visionary
Concepts
Broad Thinker
Not Practical
Innovative
Structurist
Planner and Builder
Manages Resources
Inflexible
Execution Minded
Enhancer
Inspired Tweaks
Refines and Corrects
Overthinker
Sees Possibilities
Challenger
Recognizes Threats
Relevance and Scope
Negative
The Validator
Promoter
End-user Focused
Gaining Buy-in
Not Critical
Marketing Minded